SELECTED PROJECTS & CASE STUDIES

Udoh Bamidele Lawrence

DIGITAL MARKETING STRATEGIST  |  WEB PROJECT LEAD
DIGITAL INFRASTRUCTURE SPECIALIST  |  FOUNDER, LAWTECH

Helping businesses build secure digital infrastructure, high-converting websites, data-driven marketing campaigns, and scalable digital systems that increase visibility, generate qualified leads, and drive sustainable business growth.

DIGITAL MARKETING · WEB DEVELOPMENT · DIGITAL INFRASTRUCTURE
Udoh Bamidele Lawrence
PROFESSIONAL SUMMARY

Connecting technology, strategy and business growth.

I am a Digital Marketing Strategist, Web Project Lead, Digital Infrastructure Specialist, and Founder of LawTech.

I have experience delivering secure, conversion-focused digital solutions for businesses across the travel, hospitality, healthcare, publishing, franchise, and professional services industries.

My expertise combines creative strategy with technical implementation, enabling businesses to strengthen their online presence, improve customer acquisition, and build scalable digital systems that support long-term growth.

Over the years, I have successfully planned and executed projects spanning digital marketing and growth, web design and development, technical infrastructure, and business systems and digital operations.

Digital Marketing & Growth

Meta advertising, lead generation, social media marketing, content strategy, brand positioning, conversion funnels, performance marketing, analytics and optimisation.

Web Design & Development

Website design, WordPress, Elementor, responsive design, UI/UX, landing pages, performance optimisation and conversion-focused website strategy.

Technical Infrastructure

Website security and recovery, malware cleanup, WordPress hardening, DNS, domains, hosting, migration, SSL and corporate email infrastructure.

Business Systems & Digital Operations

Travel operations, process optimisation, lead management, WhatsApp conversion systems, client communication, booking planning and project management.

Currently, I serve as the Digital Marketing Specialist, Web Project Lead, and Travel Operations Consultant at UgoFly Travels & Tours Ltd, where I lead digital transformation initiatives, oversee marketing strategy, strengthen technical infrastructure, and support business development.

Alongside my corporate role, I lead client projects through LawTech, helping businesses establish secure, scalable, and high-performing digital ecosystems that combine modern technology with measurable business results.

PROJECT RESULTS AT A GLANCE

Practical work. Measurable outcomes.

The projects featured in this portfolio have delivered measurable business outcomes across multiple industries through digital marketing, website development, technical infrastructure, and business growth strategy.

7+Businesses supported across multiple industries
585Qualified leads from a single Meta advertising campaign
154.7KCampaign views recorded
93.4KPeople reached by the campaign
✓ Complete recovery and rebuild of a previously compromised website.
✓ Multiple fully responsive websites designed and deployed.
✓ Corporate email infrastructure configured for multiple businesses.
✓ Website security hardening with zero recurring security incidents reported after recovery.
✓ Business email authentication implemented using SPF, DKIM and DMARC.
✓ Structured digital funnels built for lead generation and customer conversion.
✓ Brand positioning and user experience redesigned for premium customer perception.
SELECTED PROJECTS & CASE STUDIES

Work that brings strategy and execution together.

A selection of website, marketing, technical infrastructure and business development projects.

IBKS Hotel website
HOSPITALITY · WEBSITE DEVELOPMENT

IBKS Hotel & Suites

Complete website design, development and deployment from scratch using WordPress and Elementor. Developed the core website pages, responsive layouts, room showcases and direct WhatsApp booking system.

WordPressElementorUI/UXResponsive DesignWhatsApp Booking
Visit Website ↗
UgoFly advertising campaign dashboard
TRAVEL · DIGITAL MARKETING

UgoFly Travels & Tours Ltd

Digital marketing, website recovery and restructuring, campaign management, lead generation and travel operations support. Contributed to the France and Portugal travel campaign that generated 585 qualified leads.

Meta AdsLead GenerationWeb ProjectsDigital Strategy
View Detailed Portfolio ↗
SE10 Greenwich Magazine
PUBLISHING · DIGITAL MARKETING

CDD Media & Publishing

Supported digital marketing for the company and SE10 Greenwich Magazine, including social media strategy, content development, audience visibility, reader and advertiser engagement, partnerships and website-related activities.

Content StrategyDigital MarketingPublishingAudience Growth
Visit Website ↗
FITCC global trade showcase
FRANCHISE · INTERNATIONAL BUSINESS

FBDS, AFI & FITCC

Contributed to digital marketing, website updates, franchise programme promotion, business presentation development and initiatives supporting Nigerian businesses and international investment opportunities.

Business DevelopmentFranchisePresentationsMarketing
View Portfolio ↗
PROFESSIONAL EXPERIENCE

Experience built across industries.

Professional roles and project contributions spanning marketing, web projects, business development and digital operations.

2026 – PRESENT

UgoFly Travels & Tours Ltd

Digital Marketing Specialist, Web Project Lead & Travel Operations Consultant

I play a dual strategic and operational role at UgoFly Travels, leading digital transformation initiatives while overseeing structured travel and visa operations. My focus is on building secure digital systems, strengthening brand positioning, and delivering seamless travel solutions that drive measurable growth and client satisfaction.

Digital Strategy & Web Infrastructure Leadership

I spearhead the company's digital growth framework, ensuring our online presence is secure, scalable and conversion-focused.

  • Led the complete website rebuild and technical restructuring.
  • Implemented advanced website security enhancements.
  • Managed domain DNS configuration and optimised hosting environments.
  • Configured and validated SPF, DKIM and DMARC email authentication.
  • Designed a conversion-driven homepage and structured booking journey.
  • Monitored website performance, analytics and bot activity.
  • Elevated brand positioning toward premium travel services.
  • Established a scalable digital foundation for long-term business growth.

Travel & Visa Consultancy / Operations Management

Alongside digital leadership, I oversee structured travel planning and visa processing coordination for corporate and individual clients.

  • Coordinate international visa applications including China, UAE, UK, Schengen, Kenya and more.
  • Structure first-time and renewal visa documentation in line with embassy requirements.
  • Manage flight reservations and ticketing via IATA systems.
  • Organise hotel bookings and curated travel packages.
  • Handle corporate and leisure travel planning.
  • Ensure compliance with visa application centre standards.
  • Manage client communication, documentation review and submission timelines.
  • Provide professional travel advisory to help clients understand application requirements and reduce avoidable errors.

This combined role reflects my ability to integrate digital systems, operational structure and client-focused execution to strengthen business growth and service excellence.

2024 – 2026

CDD Media & Publishing

Digital Marketing Officer

  • Managed digital marketing for SE10 Greenwich Magazine and the company's brand.
  • Developed social media strategies to increase visibility, with a focus on readers and advertisers.
  • Supported partnerships and advertising outreach with businesses.
  • Assisted in improving website performance and engagement.

Highlight: Contributed to audience growth and improved online engagement for SE10 Greenwich Magazine.

2023

Franchise Business Development Services (FBDS)

Digital Marketer

  • Managed social media presence across Instagram, LinkedIn, Facebook and Twitter.
  • Created digital content for franchise and business development services.
  • Updated and maintained the official website, fbdsnigeria.com.
  • Developed marketing strategies to improve engagement and brand visibility.

Highlight: Contributed to digital growth and expanded online awareness for FBDS.

2023

African Franchise Institute (AFI)

Digital Marketer / Social Media Manager · Sister company to FBDS

  • Managed and executed content calendars across multiple social platforms.
  • Oversaw updates and improvements on the AFI website.
  • Ensured brand consistency across digital channels.
  • Supported marketing communications for training and franchise development programmes.

Highlight: Strengthened AFI's digital presence and audience engagement.

INTERNATIONAL BUSINESS DEVELOPMENT EXPERIENCE

FITCC Texas – Empowering Nigerian Businesses

Contributing to initiatives that connect Nigerian businesses with international opportunities.

Project Overview

Contributed to preparing Nigerian businesses for franchise investment opportunities in the United States by supporting business presentation development, investment readiness and strategic business positioning.

This experience strengthened my understanding of international business development, investor engagement and cross-border market expansion.

Key Contributions

  • Supported entrepreneurs preparing for international investor presentations.
  • Assisted with business positioning and presentation development.
  • Contributed to cross-border business networking initiatives.
  • Helped connect Nigerian businesses with international investment opportunities.

Impact

Gained valuable international business development experience while contributing to initiatives that promoted Nigerian businesses on a global stage.

DETAILED CASE STUDY 01

UgoFly Travels & Tours Ltd

Website Security Recovery & Strategic Website Rebuild

Project Overview

UgoFly Travels experienced repeated security breaches and structural instability. The objective was to rebuild, secure and reposition the brand as a premium international travel provider.

01 · The Challenge

  • Website hacked three times.
  • Malware infections.
  • Recurring bot attacks.
  • Weak security configuration.
  • Poor brand positioning.
  • No clear booking structure.

02 · My Role

  • Security Recovery Lead.
  • WordPress Infrastructure Rebuild.
  • Brand Structure & UX Redesign.
  • Conversion Strategy Implementation.
  • DNS & Email Authentication Configuration.

03 · Security Recovery & Hardening

  • Removed infected files.
  • Fresh WordPress installation.
  • Clean theme and plugin control.
  • Custom admin login structure.
  • IP restrictions and bot monitoring.
  • SSL implementation.

Security Recovery Results

✓ Zero recurring hack attempts reported after recovery
✓ Stable environment
✓ Clean server health

04 · Website Rebuild & UX Strategy

  • Modern homepage layout.
  • Clear user journey.
  • Premium visual positioning.
  • Conversion-ready booking flow.

05 · Conversion Strategy & Funnel System

  • WhatsApp conversion flow.
  • Booking form framework.
  • Appointment scheduling readiness.
  • Future booking engine integration planning.

06 · Brand Transformation

Before

Basic ticket seller.

After

Premium international travel experience provider.

07 · Technical Infrastructure & Email Security

  • Domain and hosting configuration through Namecheap.
  • MX record setup.
  • SPF authentication.
  • DKIM configuration.
  • DMARC implementation.
  • DNS issue resolution.

08 · Results & Business Impact

  • Secure website infrastructure.
  • Improved brand authority.
  • Clear navigation and structure.
  • Conversion-ready system.
  • Zero ongoing security issues reported after recovery.
DETAILED CASE STUDY 02

IBKS Hotel & Suites

Complete Website Design & Development

Project Overview

The IBKS Hotel & Suites website project involved the complete transformation of a non-functional or inactive web presence into a fully responsive, modern and conversion-focused hospitality website.

The objective was to design and develop a premium digital experience that reflects the hotel's brand identity while ensuring seamless usability across all devices.

01 · Role

Full Website Development, Design & Deployment — End-to-End Project Execution.

02 · Project Scope

  • Built the website structure from the ground up using WordPress and Elementor.
  • Designed a clean layout tailored to hospitality.
  • Developed Homepage, About, Rooms, Amenities, Gallery and Contact pages.

03 · Homepage Design & UX

  • Created a premium hero section with strong visual hierarchy.
  • Structured content for clarity and navigation.
  • Implemented conversion-focused design elements.

04 · Responsive Design

  • Optimised the website for mobile, tablet and desktop.
  • Maintained consistent typography and spacing.
  • Delivered a seamless experience across devices.

05 · Conversion System Integration

  • Integrated a functional WhatsApp booking system.
  • Configured click-to-chat with pre-filled enquiry messaging.
  • Positioned calls to action strategically.

06 · UI/UX & Visual Design

  • Applied the hotel's rust orange, blue and white brand colours.
  • Designed clean typography hierarchy.
  • Implemented overlays and spacing techniques.

07 · Performance & Functionality

  • Ensured smooth navigation.
  • Structured clean page layouts for usability.
  • Delivered a stable website environment.

08 · Results & Impact

  • Professional digital platform.
  • Improved customer accessibility and booking communication.
  • Foundation for future digital growth and marketing.

Key Features Delivered

Responsive WebsiteModern HomepageWhatsApp BookingClean NavigationMobile OptimisationBrand-Consistent Design
View Live Website ↗
DETAILED CASE STUDY 03

Corporate Email Infrastructure & DNS Projects

Business email and technical infrastructure solutions for professional organisations.

CLIENT 01

Primex Hospital

Corporate email and hosting infrastructure configuration.

CLIENT 02

iVolve Consultant

Business email and domain-related infrastructure support.

CLIENT 03

Treasure Vince Care

Corporate email and technical configuration support.

Services Delivered

Corporate Email SetupHosting ConfigurationDNS ManagementMX RecordsSPFDKIMDMARCSSLIMAPSMTP

Results

✓ Secure business communication
✓ Improved email deliverability
✓ Professional email infrastructure

PAID ADVERTISING CASE STUDIES

Campaigns focused on conversations and leads.

Beyond website development, I plan, execute and optimise paid advertising campaigns that generate measurable business results through lead generation, conversion optimisation and audience targeting.

These campaigns demonstrate my ability to combine marketing strategy, audience research, creative messaging and data-driven optimisation to deliver business enquiries across multiple industries.

CAMPAIGN 01 · UGOFLY TRAVELS & TOURS LTD

France & Portugal Travel Package Campaign

Campaign Details

Client: UgoFly Travels & Tours Ltd

Package Value: ₦5.2 Million Per Person

My Role

  • Campaign strategy.
  • Audience research.
  • Meta Ads setup.
  • Ad copywriting.
  • Lead funnel design.
  • Performance optimisation.
  • Campaign monitoring.

Campaign Performance

585 Leads

Qualified leads generated

154,700 Views

93,395 People reached

₦94,628.07 Ad spend

Business Impact

Generated hundreds of qualified travel enquiries for a premium Europe travel package, increased awareness for UgoFly's international travel offerings, and established a scalable customer acquisition system for future high-value campaigns.

CAMPAIGN 02

Jhays Beauty Home

Hair Training Lead Generation Campaign.

21 WhatsApp conversations

4,435 views · 3,431 reach

₦3,902.47 ad spend

Campaign recorded while the advert was ongoing.

Business Impact

Generated student enquiries while maintaining an efficient advertising budget.

CAMPAIGN 03

Greenature Health & Wellness

WhatsApp Lead Generation Campaign.

71 WhatsApp conversations

8,620 views · 6,401 reach

₦13,838.75 ad spend

Campaign recorded while the advert was ongoing.

Business Impact

Generated customer enquiries while improving campaign reach and brand visibility.

CAMPAIGN SERVICES

Advertising Strategy

Meta Ads strategy, audience research, campaign planning, lead generation, funnel design, performance optimisation, budget optimisation, ad copywriting, analytics and reporting.

Paid Advertising Performance Summary

Campaign Objective Result
France & Portugal Travel PackageLead Generation585 Qualified Leads
Jhays Beauty HomeWhatsApp Leads21 Conversations
Greenature Health & WellnessWhatsApp Leads71 Conversations
DIGITAL SERVICES & TECHNICAL INFRASTRUCTURE

Digital solutions across the business lifecycle.

My work covers the planning, development, management and optimisation of digital systems that support business visibility, communication and growth.

01 · WEBSITE SERVICES

Website Design & Development

  • Website design and development.
  • WordPress development.
  • Responsive development.
  • UI/UX design.
  • Landing page design.
  • Website redesign.
02 · TECHNICAL INFRASTRUCTURE

Website Infrastructure

  • Website security and recovery.
  • Malware removal.
  • Website migration.
  • Hosting management.
  • DNS configuration.
  • Domain management.
  • SSL installation.
  • Website performance optimisation.
03 · BUSINESS EMAIL

Corporate Email Infrastructure

  • Business email setup.
  • SPF configuration.
  • DKIM configuration.
  • DMARC configuration.
  • Microsoft 365 and Google Workspace.
  • IMAP and SMTP setup.
  • Email deliverability optimisation.
04 · DIGITAL MARKETING

Marketing & Growth

  • Digital marketing strategy.
  • Social media marketing.
  • Content strategy.
  • Brand positioning.
  • Marketing consulting.
  • Meta advertising.
  • Facebook and Instagram advertising.
  • Lead generation campaigns.
  • Conversion optimisation and reporting.
05 · GROWTH SYSTEMS

Funnels & Customer Acquisition

  • Sales funnels.
  • WhatsApp lead funnels.
  • Landing pages.
  • Lead nurturing.
  • Customer journey optimisation.
  • Campaign analytics and reporting.
06 · BUSINESS OPERATIONS

Business & Project Support

  • Digital project management.
  • Client relationship management.
  • Business process optimisation.
  • Conversion funnel design.
  • Sales support.
  • Travel operations coordination.
  • Business development.
  • Strategic planning.
PROFESSIONAL SKILLS

A multidisciplinary skill set.

Over the years, I have developed a multidisciplinary skill set that combines digital marketing, web development, technical infrastructure and business growth strategy. This enables me to deliver complete digital solutions that help businesses strengthen their online presence, improve operational efficiency and generate measurable results.

Digital Marketing & Growth

  • Digital marketing strategy.
  • Meta (Facebook & Instagram) advertising.
  • Lead generation campaigns.
  • Social media strategy and management.
  • Content marketing.
  • Brand positioning.
  • Performance marketing.
  • Conversion rate optimisation.
  • Marketing analytics.
  • Customer journey design.

Web Design & Development

  • Website design.
  • WordPress development.
  • Elementor development.
  • Responsive web design.
  • Landing page development.
  • UI/UX design.
  • Website optimisation.
  • Website maintenance.

Technical Infrastructure

  • Website security.
  • Website recovery.
  • Malware cleanup.
  • WordPress hardening.
  • DNS management.
  • Domain configuration.
  • Hosting management.
  • Website migration.
  • SSL installation.
  • Website performance optimisation.

Business Email Systems

  • Corporate email setup.
  • Microsoft 365 email.
  • Google Workspace.
  • SPF configuration.
  • DKIM configuration.
  • DMARC configuration.
  • IMAP and SMTP configuration.
  • Email deliverability optimisation.

Business Growth & Operations

  • Digital project management.
  • Client relationship management.
  • Business process optimisation.
  • Conversion funnel design.
  • Sales support.
  • Travel operations coordination.
  • Business development.
  • Strategic planning.

Creative & Multimedia

  • Video editing.
  • Graphic design direction.
  • Content planning.
  • Visual brand consistency.
  • Presentation design.
WordPressElementorMeta Ads Manager Google AnalyticsDNS ManagementSPF / DKIM / DMARC Microsoft 365Google WorkspaceCRM Lead ManagementLanding PagesCampaign Reporting Project CoordinationUI/UX
FOUNDER · LAWTECH

Digitalizing Ideas Into Reality.

LawTech is a digital solutions company dedicated to helping businesses establish secure, scalable and growth-driven digital ecosystems.

We combine technology, strategy and marketing to build digital systems that improve visibility, strengthen customer trust, generate qualified leads and support long-term business growth.

Core Services

Website Design & Development Mobile App Development Digital Marketing Strategy Meta Advertising Lead Generation Email Marketing Website Security & Recovery Corporate Email Solutions DNS & Domain Management Hosting Management UI/UX Design Video Editing IT Support Brand Positioning Conversion Funnel Development Technical Infrastructure
Visit LawTech Website ↗
PROFESSIONAL NETWORK

Organisations & brands I've worked with.

Experience and project contributions across businesses in different industries.

UgoFly Travels & Tours IBKS Hotel & Suites CDD Media & Publishing SE10 Greenwich Magazine FBDS African Franchise Institute FITCC Texas Primex Hospital iVolve Consultant Treasure Vince Care Greenature Health & Wellness Jhays Beauty Home
LET'S CONNECT

Let's build something meaningful.

Let's build secure, scalable, and high-performing digital solutions that move your business forward. I'm open to professional opportunities, collaborations and project discussions.

Start a Conversation
LAWTECH SERVICES

Website Development · Mobile App Development · Digital Marketing · Meta Advertising · Email Marketing · Lead Generation · Website Security · IT Support · Video Editing · Corporate Email Solutions · Digital Infrastructure

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